Overview

Payot Libraire is an independent Swiss company, the leading bookstores in French-speaking Switzerland. In order to keep this position, Payot Libraire has decided to undertake new ventures
in communication.

To achieve this, a design guideline, based on a clear typographical principle has been developed. It integrates the communication
concept “Verbs” that was also developed on this occasion.
The design guideline was optimized up to its definitive version,
which is in use today.

*