Overview

The Chapuisat employment agency has been active for more than
25 years in domestic staff placement in Switzerland and abroad.
The agency was founded by Josiane Chapuisat and taken over by
her daughter, Geneviève Chapuisat Pont.

urs schmidt design was appointed to develop a visual identity expressing the specificity and competences of the agency,
highlighting the work ethics and quality that have built its reputation. Visual identity brings a timeless graphic solution available on every communication medium of the Chapuisat employment agency.

Overview

A graduate of the Higher School for cabinetmaking in Avignon,
Francine Gossin has accumulated over the years a deep knowledge
of antique furniture, art objects, china, silverware and crystal glasses.

On the occasion of the opening of a space combining an art gallery
and a restoration and interior designer workshop, urs schmidt design was appointed to conceive a visual identity reflecting the occupation and the quality of Francine Gossin’s collection. As a result, visual identity matches Francine Gossin’s motto: “Our quality of life depends on the quality of the environment, starting with the furniture in
our homes”.

Overview

Since 1866, the Swiss multinational Nestlé – whose name derives
from its founder, Henri Nestlé – has a bird’s nest as a logo with three, then two fledglings fed by an adult bird. On the occasion of its
150th anniversary, the company undertook the study of the renewal
of its logo.

urs schmidt design was appointed to develop the new logo. A key element of the specifications was to redesign the logo while preserving the legacy of the original.
The meticulous work of the drawing of the nest and great attention
to detail made it possible to obtain the desired result. Furthermore, Nestlé ’s wordmark has been refined. At the same time clearer and
more assertive, the new logo is easier to read on electronic means of communication and more endearing, which reinforces the emotional connection with the brand. It reflects the company’s heritage and expresses its modernity.

Overview

Bobst Group is a Swiss company, the world’s No.1 provider of equipment and services for manufacturers of packaging specialists
in folding boxes, corrugated cardboard and soft materials. One of
the characteristics of the Bobst Group’s annual reports has been to develop a unique concept that comes in on three consecutive years.

Based on this principle, the company’s three fields of activity have
been presented with the packaging materials specific to each field.
This approach has contributed to a good understanding of the company and to an optimal presentation of its products and services.
A new design, reflecting Swiss precision, was developed for each
three-year concept.

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Overview

Payot Libraire is an independent Swiss company, the leading bookstores in French-speaking Switzerland. In order to keep this position, Payot Libraire has decided to undertake new ventures
in communication.

To achieve this, a design guideline, based on a clear typographical principle has been developed. It integrates the communication
concept «Verbs» that was also developed on this occasion.
The design guideline was optimized up to its definitive version,
which is in use today.

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Overview

The Kudelski Group is a Swiss company, leader in data processing
and electronic solutions for pay TV and secured accesses. Evolving
in a rapidly and constantly changing technological environment,
the Kudelski Group has undertaken to renew the conception of
its annual reports.

The will to create year after year clear, original concepts has led to
the realization of one-of-a-kind annual reports. They reflect the quick development of the company, and express the spirit of innovation
of the Kudelski Group.

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Overview

Nestlé is a Swiss multinational company active in the fields of nutrition, health and wellness. The return outlining their performance over
the past year and their ambitions for the years ahead are described
in the annual reports.

These offer the company an opportunity to present a positive
image in order to maintain confidence among all involved partners.
The realization of this reference document goes through
the organisation of all the information to be communicated and
the production of images that express the values of the company.
With respect for the history of annual reports over past years,
the development of a positive image is built year after year.

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Overview

Training is a constant process within the Nestlé company. It has its own in-house training programme carried out by its own collaborators. To support them in their work, a body of documents aimed at the participants has been drawn up.

The slogan “Enabling, Empowering, Envisioning” is presented in graphic form via ellipses and colours that immediately portray performance. This original and dynamic visual has been adapted for all documents aimed at the participants.

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Overview

To mark its 150th anniversary in 2016, the Swiss company Nestlé committed to the creation of a «Nestlé 150 Years» logo that would reflect its past, present and future.

Following different presentations for the project, Nestlé appointed urs schmidt design to create the logo. The original combination of Nestlé ’s logo * with that of the «150 Years» and the use of intense colours gives the new logo its shape and coherence. With its unique visual impact, the Nestlé 150 Years’ Anniversary logo is an invitation to celebrate this anniversary.

* The new Nestlé logo was also developed by urs schmidt design
(see previous page).

© 2017 urs schmidt design

© 2017 urs schmidt design

© 2017 urs schmidt design

© 2017 urs schmidt design